Shopify Plus
5x higher
Return on ad spend (ROAS)
2 Seconds
Website load Time
60% YOY
increase in online revenue
CASE REVIEW
Being an Omni-channel Jewellery business, Dana Rebecca is serving USA and global customers a new era of Jewellery products, with one motto, buy anywhere with the same buying experience.
Recognized by US media as a top 10 Jewellery brands 2023.
The challenge
Jewellery industry always have highly configured products, and this was the main concern from it’s owner Ms. Dana Gordon. Because customers were leaving their product pages because of bad user experience in configuring the products (Metal, Size, Engraving, Carat, Diamonds, Shape, and more…)
And, they wanted to manage central inventory and product information at one place, and should be synced with all the selling channels – Showroom POS, Malls, Marketplaces & Online Website.
There were spending a lot on Digital Advertisements(Facebook, Instagram & Google Shopping), but ROAS was too low.
We understood their pain points to revamp UX of the Jewellery website Dana Rebecca Designs and performance.
Our Solutions
– Akeneo PIM integrated (Centralised product data).
– Online Website to be connected with omni-channel.
– Custom UX & UI based product pages that make conversions.
– Product shopping option configurations & pricing.
– Personalised AI based product recommendations.
– Enhanced Digital Ad Campaigns.
– Marketing automation.
Solutions Stack
Hubspot Marketing
PIM Integration
Google Ads
The Results
Out 0f 100 customers who lands on products page, 90 customers are spending more than 40 seconds, 50 make products configurations with a buying intension, and 8 are buying the products.
Isn’t it a wow ROAS?
5x higher
Return on ad spend (ROAS)
2 Seconds
Website load Time
60% YOY
increase in online revenue
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