Shopify Plus
27%
increase in repeat purchases
4x
faster checkout process
18 hours
a week saved by AI automations
CASE REVIEW
Guillaume Linossier from SAOLA SHOES collaborated with Born Techies to address key challenges in improving their Shopify store’s conversion rates. Born Techies implemented a strategic combination of advanced marketing campaigns, rigorous A/B testing, user experience (UX) and user interface (UI) enhancements, checkout streamlining, and AI automation. These efforts were designed to systematically remove friction points in the customer journey, increase engagement, and maximize sales performance.
Industry
Footwear & Fashion
Location
Lafayette, Colorado, United States
Target Audience
USA & Canada
Website
Saola.com faced several core challenges
- Suboptimal conversion rates from paid ads and organic traffic.
- Inefficiencies in marketing campaign targeting and tracking.
- UX and UI issues hampering customer navigation and product discovery.
- High cart abandonment during checkout due to process complexity.
- Limited automation in campaign management and customer outreach reducing scalability.
Born Techies deployed a multi-faceted approach
- Enhanced ads and marketing campaigns with segmented targeting and data-driven adjustments for better ROI.
- Conducted A/B testing on landing pages, call-to-actions, and product pages to identify highest converting elements.
- Implemented UX and UI improvements focused on intuitive navigation, responsive design, and loading speed optimization.
- Optimized the checkout process to reduce steps, simplify inputs, and instill trust signals to lessen abandonment.
- Integrated AI-powered automation to personalize marketing communications, dynamically adjust ad spend, and streamline customer service interactions.
Solutions Stack
Heatmaps & Tracking
Payment Integration
Criteo Ads
The Results
- Significant increase in conversion rates from both paid and organic channels.
- Higher return on ad spend (ROAS) due to targeted and adaptive marketing strategies.
- Reduced cart abandonment rates with a smoother checkout experience.
- Enhanced user satisfaction reflected in longer site visits and repeat purchases.
- Scalable marketing operations with AI automation leading to sustained revenue growth.
27%
increase in repeat purchases
4x
faster checkout process
18 hours
a week saved by AI automations
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