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Covetear.com’s National Reach & CRO with AI-Powered Optimization

How Born Techies turned an underperforming online Jewellery Ads strategy into a highly profitable campaign reaching every major Australian cities.

74%

increase in Australian metros traffic

2.6x

uplift in Ads conversions

Brand

visibility in Sydney, Melbourne, Brisbane, ..

CASE REVIEW

Covetear.com, an emerging Australian jewelry and piercing brand, partnered with Born Techies with a mission: to tackle stagnant results from ads and limited online reach beyond their core region. The key challenges included inefficient digital campaigns, wasted ad budget, and inconsistent brand messaging for potential customers across Australia.

Industry

Jewellery

Location

Gold Coast, Australia

Target Audience

Australia

Website

covetear.com

Challenges Identified
  1. Paid ads were underperforming, especially in metros outside their home region.
  2. Marketing assets lacked local resonance and failed to address diverse city audiences.
  3. No unified attribution or actionable analytics to track campaign ROI by city.
  4. High bounce rates on city-specific landing pages and mobile devices.
  5. Manual outreach efforts that couldn’t scale across multiple Australian markets.
Born Techies’ Solutions
  1. Comprehensive audit and data analysis of all ad channels (Google, Facebook, Instagram, programmatic) to identify leaks and missed opportunities.
  2. Segmentation and hyper-localization: Deployed city-specific campaigns and landing pages for Sydney, Melbourne, Brisbane, Perth, Adelaide, and Gold Coast.
  3. AI-powered ad creative optimization: Dynamic creative testing and retargeting adjusted automatically by location and user behavior.
  4. Unified analytics dashboard with conversion attribution mapped by metro area, ad group, and creative variant.
  5. Automations for campaign launch, reporting, and retargeting—freeing the Covetear team to focus on growth initiatives.
  6. Integrated trust-building elements for every city audience: localized reviews, fulfillment guarantees, and region-specific promotions.

Shopify Plus

Heatmaps & Tracking

Payment Integration

Criteo Ads Setup

Results & Business Impact
  1. Substantial boost in national brand awareness, with Covetear now ranking and converting visitors in every major city.
  2. 74% more qualified traffic to city-optimized pages, significantly reducing acquisition cost.
  3. 2.6x sales growth attributed directly to digital ads and unified marketing efforts.
  4. Bounce rates fell, repeat purchases rose, and word-of-mouth growth accelerated by city-focused social proof.
  5. National operations now reliably scalable and trackable through automation and borntechies’ expert oversight.

74%

increase in Australian metros traffic

2.6x

uplift in Ads conversions

Brand

visibility in Sydney, Melbourne, Brisbane, ..

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