Discovery & Strategy
Map your business chain, customer types, and pricing structure before development begins.
Power your B2B business
with a
smarter digital commerce platform
Replace manual order-taking, scattered price sheets, and disconnected systems with one commerce platform built for wholesale complexity — on Shopify and Shopify Plus.
THE PROBLEM
Challenges modern B2B businesses face
Most B2B operations aren't held back by demand — they're held back by process. These are the friction points we hear most often.
Manual B2B ordering
Challenge:
- Orders still arrive by phone, email, or WhatsApp, and get keyed in by hand.
Solution direction
- A self-service storefront with quick-order and reorder tools that remove repetitive admin work.
Complex customer pricing
Challenge:
- Every distributor, wholesaler, and retailer expects a different price, and spreadsheets can't keep up.
Solution direction
- Customer groups and account-based pricing that apply automatically, every time.
Bulk & wholesale orders
Challenge:
- Large, multi-line orders are slow to process and error-prone when handled manually.
Solution direction
- Bulk order forms, CSV ordering, and case/carton quantity logic for large purchases.
Purchase order management
Challenge:
- PO-based buyers need approval steps, credit checks, and invoice tracking a standard checkout doesn't support.
Solution direction
- PO-based workflows with approval routing and ERP-connected invoicing.
Payment & credit terms
Challenge:
- Wholesale customers often need net terms or invoicing rather than pay-on-checkout.
Solution direction
- Flexible, customer-specific payment configurations built around how buyers actually pay.
Shipping complexity
Challenge:
- Freight, carrier rules, and customer-specific shipping needs rarely fit a standard shipping calculator.
Solution direction
- Location- and customer-based shipping rules with carrier integrations for accurate rates.
Global / cross-border selling
Challenge:
- Multiple currencies, languages, and tax rules make international B2B expansion complicated.
Solution direction
- Multi-currency, multi-market storefronts with localized, compliant checkout.
THE PLATFORM
Everything you need to build a scalable B2B commerce business
We build the connective layer between manufacturer, distributor, wholesaler, and retailer — combining Shopify's commerce foundation with the custom engineering complex B2B operations need.
01
B2B Shopify Development
Wholesale-ready storefronts configured for company accounts, catalogs, and B2B checkout.
02
Shopify Plus B2B Commerce
Company profiles, buyer roles, and enterprise-grade scalability for larger operations.
03
Wholesale Ecommerce
Dedicated wholesale catalogs and ordering separate from your retail storefront.
04
Custom B2B Portals
Purpose-built portals for approvals, custom pricing, and account-specific catalogs.
05
ERP & System Integration
Connected inventory, orders, and customer data across Shopify and your ERP.
07
Multi-Channel Commerce
Run B2B and D2C from one commerce backbone, or separate storefronts by segment.
08
Cross-Border Commerce
Multi-currency, multi-market storefronts built for international B2B buyers.
SPECIFICATION
Powerful B2B features built around your business
The core capability set behind every B2B commerce build we deliver.
1
B2B Registration
Company registration, business and tax/VAT information capture, account verification, and an approval step before B2B pricing and catalogs unlock. Onboarding can be automatic or reviewed manually, depending on your criteria.
2
Customer Groups
Segment buyers into distributors, wholesalers, retailers, VIP or regional accounts, and assign each group its own catalog, pricing, and terms — via Shopify Plus's native B2B tools or app-based tagging on standard plans.
3
Group Pricing
Apply pricing by customer group or individual account — a retailer sees standard wholesale pricing, a distributor sees distributor pricing, a strategic account sees a negotiated rate — from the same catalog.
4
Tier / Quantity Pricing
Automatic volume pricing — lower unit prices at higher quantities — calculated at checkout, encouraging larger orders without manual price calculation.
5
Purchase Orders
PO number capture, internal approval steps, credit checks, invoice generation, and order tracking — synced to your ERP so finance and fulfillment stay aligned.
6
Bulk Buying
Quick-order pages, bulk quantity entry, CSV ordering where applicable, minimum order quantities, case/carton logic, volume discounts, and one-click reordering.
7
Payment Methods
Cards, bank transfer, invoice-based payment, net terms, COD where applicable, and customer-specific configurations — availability depends on your providers, geography, and setup.
8
Shipping Methods
Customer-specific shipping, freight rules for large orders, location-based rates, carrier integrations, and international shipping with automated rate calculation.
9
Cross-Border Ecommerce
Multi-currency pricing, multiple markets, localized storefronts, and multi-language support. Tax, duty, and compliance requirements vary by country and should be confirmed with your advisors.
CLIENT SUCCESS STORIES
Our strategies have helped B2B brands cut manual order handling, automate customer-specific pricing, and grow wholesale revenue through tailored Shopify and Shopify Plus solutions.
Precishop
Industrial Tools & Equipment.
Switzerland
3X Growth In B2B Online Orders
Stores That Made the Move
Real results from real businesses that trusted Borntechies.
👉 You would love to read these reviews!
Tyler McCombs
, Devon & Lang
Thanks for transforming our underperforming Shopify Store and ads into a profitable, scalable growth engine(1M CAD/mo.) across Canada with measurable conversion and revenue impact.
Regan McMillan
, Kiwi Movers and Storage
With expert Maintenance & CRO support, our purchase flow improved, abandoned carts dropped, and customer acquisition soared at Kiwi Movers.
Paul Richardson
, HERA Clothing
BT team boosted our Shopify conversions impressively—expert CRO strategies, seamless execution, and measurable eCommerce growth.
Dana Gordon
, Dana Rebecca
Born Techies transformed our digital presence, making our Jewellery website faster & more accessible. Connecting better with our audience.
Romita Mazumdar
, FoxTale
Revenue up 52% in 6 months while our costs went down. It s like having a Fortune 500 e-commerce team at a fraction of the cost.
Ready to Digitize, Automate, and Scale Your B2B Commerce Operations?
Traditional B2B vs. modern B2B commerce
| Area | Traditional B2B | Modern B2B Commerce |
|---|---|---|
| Order taking | Phone, email, WhatsApp | Self-service online ordering |
| Pricing | Manual price lists | Automated group & tier pricing |
| Customer mgmt | Spreadsheets | Structured accounts & groups |
| Bulk ordering | Line-by-line entry | Bulk forms & CSV upload |
| Purchase orders | Manual tracking | Structured PO workflows |
| Payments | Manual invoicing | Configurable methods & terms |
| Shipping | Manually quoted | Automated, rule-based rates |
| Inventory | Disconnected | Synced across channels |
| International | Ad-hoc | Multi-currency, multi-market |
| Reporting | Manual compilation | Centralized dashboards |
Why Born Techies
A Technology Partner Focused on Long-Term Success
We partner with B2B businesses — manufacturers, distributors, wholesalers, and retailers — to build scalable Shopify commerce platforms, streamline complex ordering, and support long-term growth.
B2B Commerce Expertise
Deep focus on B2B complexity — pricing, approvals, and account structures.
Shopify & Shopify Plus Experts
We help you choose the right platform for your actual operational needs.
Custom Development
When native features fall short, we build the custom logic to close the gap.
Complex Integrations
ERP, CRM, and accounting systems connected to your commerce platform.
Scalable Architecture
Built to support more customers, markets, and order volume over time.
Long-Term Support
We stay involved after launch to refine and extend your platform.
Our Process
From B2B strategy to scalable commerce
STEP 1
STEP 2
Commerce Architecture
Decide Shopify vs. Plus, required apps, and where custom development is needed.
STEP 3
UX/UI & Development
Build the storefront and account experience for each customer group.
STEP 4
Integrations & Automation
Connect ERP, CRM, payment, and shipping systems with automated workflows.
STEP 5
Testing & Launch
Validate pricing logic, ordering flows, and integrations across customer groups.
STEP 6
Optimization & Growth
Monitor performance and refine pricing, workflows, and features post-launch.
Whether You’re Launching a New Brand or Scaling an Existing Store, We’re Here to Build the Right eCommerce Solution for You
INDUSTRIES WE HELP
Built for Every Stage of the B2B Supply Chain
Our B2B commerce platforms support manufacturers, distributors, wholesalers, and retailers across a wide range of industries — from manufacturing and FMCG to fashion, electronics, and industrial products.
Technology & Platform
Tools & Platforms We Work With
We work with the industry's leading eCommerce platforms, AI technologies, and marketing tools to build connected, scalable, and high-performing Shopify stores.
Shopify
Shopify Plus
Klaviyo
Judge.me
Recharge
Gorgias
Yotpo
Google Analytics
Meta Ads
OpenAI
Shopify Flow
Zapier
FREQUENTLY ASKED QUESTIONS
Here are a few FAQs that every business planner has somewhere in mind.
What is B2B ecommerce?
B2B ecommerce refers to businesses selling products or services to other businesses online, rather than to individual consumers. It typically involves customer-specific pricing, bulk ordering, purchase orders, and approval workflows — helping manufacturers, distributors, and wholesalers move ordering online and reduce manual admin.
Can Shopify be used for B2B ecommerce?
Yes. Standard Shopify plans can handle basic B2B needs with the help of apps. For company-based accounts, buyer roles, and advanced pricing, Shopify Plus offers native B2B commerce tools. The right setup depends on your order volume and requirements.
What's the difference between Shopify and Shopify Plus for B2B?
Shopify Plus includes native company accounts, multiple buyer roles, advanced pricing/catalog segmentation, and expanded multi-market support — generally better suited to higher order volume or complex customer segmentation.
Can B2B customers have different prices?
Yes — pricing can be set by customer group or individual account, via Shopify Plus’s native B2B pricing tools or, on standard Shopify, through customer tagging and pricing apps.
Can we offer tier or quantity-based pricing?
Yes. Prices can automatically decrease at higher order quantities, configured through Shopify Plus’s B2B pricing tools or pricing apps on standard plans — encouraging larger orders without manual calculation.
Can customers place purchase orders?
Yes, through custom development — buyers submit a PO number, the order routes through approval, and an invoice generates. This typically requires integration with your accounting or ERP system.
Can we support bulk orders?
Yes, through quick-order pages, bulk quantity entry, CSV ordering, and case/carton logic — typically added via apps or custom development beyond Shopify’s standard checkout.
Can B2B customers have different payment terms?
Yes, though this generally requires custom configuration — net terms, invoice-based payment, or credit accounts depend on your payment providers and business setup.
Can we create different shipping methods for different customers?
Yes. Shipping rules can vary by customer group, order size, or location, with carrier integration for automated rates. More advanced logic typically requires custom development.
Can Shopify support international B2B ecommerce?
Yes — multi-currency, multiple markets, and multi-language storefronts are supported. Tax and compliance requirements vary by country and should be confirmed with your advisors.
Future-Proof Your B2B Commerce Operations Today
The way businesses buy and sell is shifting fast — don’t get left behind. With automated pricing, connected systems, and scalable Shopify infrastructure, your business can move off manual ordering and lead the way in modern B2B commerce.
👉 Get Your Free B2B Commerce Audit
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