Shopify Plus
Douglas Spieser
CEO, Precishop & VSB Group
3x
Growth in B2B online orders
100,000+
Industrial products
300+
Brands on the platform
CASE REVIEW
Precishop.ch is a Switzerland-based B2B ecommerce platform serving professional buyers across the industrial and manufacturing sector.
As part of the VSB Group, Precishop brings together a broad range of professional tools, precision equipment, measuring technology, clamping solutions, workshop equipment, industrial supplies and related products from more than 300 brands. The platform currently offers access to more than 100,000 industrial products.
For industrial buyers, however, ecommerce is fundamentally different from traditional D2C shopping.
Customers often know a SKU, manufacturer article number, technical specification, brand or application rather than simply browsing for a product.
The opportunity was therefore not just to create an attractive Shopify storefront.
It was to create a B2B purchasing experience designed around how professional and technical buyers actually search, evaluate and reorder products.
Industry
Industrial Tools
Location
Switzerland
Target Audience
Industrial buyers
Website
BUSINESS CHALLENGES
Precishop needed to create a scalable B2B purchasing experience while managing a large and continuously expanding industrial product catalog.
- Complex catalog with 100,000+ products and 300+ brands
- Product data and availability needed to be sourced and synchronized from third-party APIs
- Required ERP integration to connect ecommerce operations with business and procurement workflows
- Customers needed faster product discovery using product names, SKUs and manufacturer IDs
- B2B buyers required easier ordering, reordering and procurement
- The Shopify store needed to support a growing and dynamic product ecosystem
STRATEGIC SOLUTIONS & IMPLEMENTATION
Born Techies focused on building a connected B2B commerce ecosystem on Shopify, combining product sourcing, ERP connectivity and an efficient purchasing experience.
- ERP Integration: Connected Shopify with ERP systems to streamline product, inventory, order and business data flows.
- Third-Party API Integration: Integrated external product APIs to source and synchronize product information, pricing, availability and catalog data.
- B2B Commerce: Built a purchasing experience around business accounts, better conditions, invoicing and repeat orders.
- Product Discovery: Improved navigation and search across the extensive catalog, including SKU and manufacturer-ID search.
- Product Experience: Structured product pages around technical specifications, availability, pricing and relevant product information.
- Quick Ordering: Simplified repeat and multi-product purchasing for professional buyers.
- AI Discovery: Added an AI Guide to help customers find relevant products faster.
Marketing Campaigns
Trident A/B Testing
AI Chat Bot
👉 Results & Business Impact
| Objective | Outcome |
|---|---|
| 📈 Increase B2B ecommerce adoption | 3X growth in B2B online orders |
| 🧭 Simplify product discovery | Structured navigation across 100,000+ industrial products |
| 🛒 Improve B2B ordering | Quick-order and procurement-focused purchasing experiences |
| 🔎 Support technical buyers | Search by product, SKU and manufacturer ID |
| 🏭 Scale product assortment | Platform supporting 300+ brands |
| 🤖 Improve product discovery | AI-powered product discovery through Precishop AI Guide |
Testimonial
Working with Born Techies has been a great experience. The technical complexity of integrating Shopify with our ERP and multiple third-party product data sources was handled very well. The team of Jaydeep & Dharamvir was responsive, solution-oriented and focused on building a reliable system that could support our growing product catalog and B2B requirements.
Whether your challenge is conversion, customer experience, paid acquisition or visibility in the new AI-powered search landscape.
👉 Born Techies can help turn your Shopify store into a stronger growth engine.