Shopify Advanced
35%
increase in conversion ratio
45% YOY
increase in transactions
50%
decrease in abandoned cart
CASE REVIEW
AndCircus (Tailor and Circus) is primarily in the apparel and fashion industry, specializing in intimate wear. They offer a variety of products, including underwear for men and women, maternity innerwear, and nursing bras. The brand emphasizes comfort and sustainability, featuring collections tailored for different needs, including matching underwear sets and items designed for maternity use​ &CIRCUS
Industry
Clothing & Underwear
Location
Chennai, TN, India
Target Audience
PAN India
Website
The challenge
Gaurav Durasamy, Founder & CEO of &CIRCUS, reached out to us with concerns of eCommerce tech support they required.
Mainly with State Wise & local/city shipping features, Gift Card on checkout page.
As well, they wanted to serve directly to their Amazon & Marketplace customers.
And, most important – to align our maintenance and support activities with &CIRCUS’ ads & marketing activities.
Our Solutions
– Seamless Shipping integration on checkout page.
– Personalisation in product search and recommendations.
– Speed and performance optimisation.
– UX and UI improvements based on ads & marketing feedbacks.
– Ongoing maintenance support to keep the store up-to-date.
Solutions Stack
Amazon Integration
Razorpay Payment
Criteo Ads
The Results
Attention to detail maintenance and support activities we are doing to scale &CIRCUS brand online. After Born Techies’s involvement as a tech team, now &CIRCUS is highly focused on sales not the teach 🙂
35%
increase in conversion ratio
45% YOY
increase in transactions
50% YOY
decrease in abandoned cart
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