25%

increase in conversion rates.

35%

increase in time spent on site.

50% faster

to update the website content.

CASE REVIEW

GetDoob.com, a leading lifestyle brand, faced challenges in showcasing its diverse collections and optimizing its website for customer engagement. Born Techies partnered with them to revamp their digital presence, addressing performance issues, improving navigation, and enhancing customer satisfaction. This transformation resulted in higher engagement, improved conversion rates, and a seamless shopping experience for GetDoob’s growing customer base.

Industry

Home and Lifestyle

Location

Singapore

Target Audience

Singapore

Website

getdoob.com

The challenge

1. Diverse Product Showcase
With collections such as the Heritage Collection, Mini Collection, Alfresco Collection, ReClaim Collection, SoftRock, and Huggu, the website struggled to cohesively present the offerings, making it challenging for customers to explore their unique features.

2. User Experience Optimization
The navigation lacked intuitiveness, leaving users frustrated and unable to explore products effectively.

3. Mobile Responsiveness
A significant portion of users accessed the website via mobile devices, but the lack of optimization hampered their browsing experience.

4. Content Management Efficiency
Updating product details and managing multiple collections was tedious due to a cumbersome content management system.

Our Solutions

1. Enhanced Product Display
Developed visually engaging product pages for each collection, highlighting features and incorporating high-quality images.
Added interactive elements for an immersive browsing experience.

2. Improved Navigation Structure
Designed an intuitive navigation system that allows users to quickly find and explore collections.
Introduced advanced filtering options for better product discovery.

3. Mobile Optimization
Delivered a fully responsive website for seamless performance across devices.
Optimized loading speeds and touch interactions for enhanced mobile user experience.

4. Streamlined Content Management
Integrated a user-friendly CMS for easy updates and management of collections.
Provided training to the GetDoob team for optimal usage of the new system.

Solutions Stack

Shopify Plus

Klavio Marketing

UnionPay Payment

Google Ads

Client Testimonial

“Our website’s performance and engagement improved significantly after Born Techies team took over our website’s maintenance. Now, it’s speedy shopping experience for our customers. Thus, more orders!”
– Jay Cheng, Co-Founder, doob Bean Bags

25%

increase in conversion rates.

35%

increase in time spent on site.

50% faster

to update the website content.

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