70% YOY

increase in transactions

50% YOY

increase in revenue

90% YOY

increase in site visits

CASE REVIEW

Pink Martini empowers women with feminine boho chic wardrobe choices. The sustainable pieces offer comfort and style for a busy lifestyle.

In 2006 creative Director Amir Bahar founded his own label, Pink Martini Collection in Toronto, Canada. At Pink Martini we celebrate diversity, empowerment and sustainability in hope of a brighter future. We hope to provide the Pink Martini woman with a chic and effortless look for her to continue a busy lifestyle in comfort with our wide range of boho dresses, graphics and shoes.

Industry

Fashion & Clothing

Location

Toronto, Canada

Target Audience

Canada & USA

The challenge

Pink Martini eCommerce Project manager Amir Bahar reached to us, he explained what their customer want in commerce digitalisation. Going all offline retail features to make online. The main issue they to migrate from WooCommerce to Shopify with AI based search & digital experience driven commerce implementation.

Our Solutions

– Canadian Experience-driven fashion eCommerce
– WooCommerce to Shopify migration
– Shop The Look setup
– AI-based quick search results implementation
– Improved usability
– Digital Marketing

Solutions Stack

Shopify Plus

Amazon Integration

Hubspot Marketing

Google Ads

The Results

Pink Martini from Start-up to Grown-up. Wow feeling they have after 2 years we have made the digital commerce implementation.

70% YOY

increase in transactions

50% YOY

increase in revenue

90% YOY

increase in site visits

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